SEO & GEO8 Aug 2011
Bing improves its quality guidelines?
Everyone talks about Google's quality, nobody talks about Bing's — and yet Microsoft has just published a rather sensible vademecum on what makes a quality page.
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Technical SEO, search intelligence, and the code behind it — notes from 20+ years of making websites work harder.
SEO & GEO5 Aug 2011
Combining forces to accelerate innovation: Bing and Yahoo work as a single entity
Yahoo's search back-end has been switched over to Bing across twelve European countries. From an SEO standpoint, there's now one less algorithm to worry about.
SEO & GEO1 Aug 2011
1...2...3... Flop: Facebook bind their services into an epic serie of fails
Facebook's much-hyped announcement turned out to be something Google did three years earlier with Google Talk. If the idea was distracting from Google+, it didn't quite land.
SEO & GEO29 Jul 2011
Yahoo Site Explorer ready for the shut down
Yahoo Site Explorer is on its way out — the only free backlink console worth a look is going, and Microsoft's plans for what's left are gradually taking shape.
SEO & GEO21 Jul 2011
Google Directory has been retired
Back in 2000 Google Directory launched to take on Yahoo's; eleven years later Google quietly retired it. A look back at why directories stopped scaling on the open web.
SEO & GEO19 Jul 2011
Google Webmaster Tools intensify the notifications and now reports Bad Links
First it was doorway pages, then selling links, now buying them. Google's warnings in Webmaster Tools keep piling up — and the wording matters more than it seems.
SEO & GEO15 Jul 2011
Which metrics should I use to measure a successful SEO?
Rankings are no longer enough to prove SEO is working. The whole point is free traffic — so it's analytics that tell you what's really going on.
SEO & GEO12 Jul 2011
Canonical tag now available in the HTTP header
Google extended rel=canonical to the HTTP header — so PDFs, videos and other non-HTML files can finally declare which version belongs in the index.
SEO & GEO9 Jul 2011
Authorshipping: content is no longer the King
In SEO there is a mantra: Content is King. The time has come for it to change. A Google experiment links articles to author profiles — and the author starts to matter more.