I help companies and professionals rank better in search engines, turn traffic into measurable results, and grow online through technical SEO, analytics, and conversion-focused UX.
With 20+ years of experience in the digital ecosystem — on both client-side and agency-side — my T-shaped knowledge spans SEO, Web Analytics, UX and CRO (Conversion Rate Optimisation). I have a genuine passion for everything web and mobile, and I'm confident in coding and designing websites (I built my first one in 1994 using Windows Notepad).
Highly organised and detail-oriented, with a predisposition for project management, I've had the chance to collaborate with major EMEA brands — Burberry, Microsoft, AXA, Exxon Mobil — as well as SMEs in food, tourism, insurance, financial, health and software.
Search Engine Optimisation
SEO, CRO, UX
- Executing web page and landing page optimisation for both SEO and PPC, improving on-page and off-page factors
- Bespoke and natural link building to increase company reputation and brand awareness
- Social media channels management
- Web analytics platform management and analysis to monitor incoming traffic and the customer journey (Google Analytics, Omniture, WebTrends)
- Running small PPC campaigns
- Social media campaign optimisation (SMO)
Web Development & Engineering
WEB
- HTML, CSS, and JavaScript — responsive, performance-focused
- Designing wireframes and prototypes to facilitate site re-designs and enable A/B tests
- Custom static site generators built in Python
- General knowledge of web server administration (Apache, Nginx)
Python, Data & AI
Coding, Data, NLP
- Python for automation, data pipelines, and web tooling
- NLP and LLM concepts — RAG, embeddings, Topic Augmented Generation, GEO
- Semantic search with sentence-transformers and DuckDB
- Data reporting with Google Data Studio / Looker Studio
- SQL and data modelling for analytics
- HTML parsing and content extraction with Python