Latest Blog Posts

Inbound marketing: how to distill topics by narrowing the 5 Ws queries with Google Data Studio

As human beings and web consumers, we are exposed to a huge amount of information daily. Our brains are bombarded with so much content that it can be difficult to compartmentalise. What's worth absorbing and what isn't? When producing original content, it's therefore important following a certain structure that will help plan and organise it in...

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Enhance Screaming Frog's 404 errors report

Many clients understand that SEO is a marathon, not a race. Others expect faster results. No matters what, SEO is always the one discipline that has less budget and resources, and SEOers are often relying on a one-man-band in need to prove efficacy & demonstrate ROI. Driving changes, however, can be challenging especially when there is a risk of...

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Logrotate for a Web Server: overview and examples

It’s always important to keep your server logs around for as long as it makes business sense. These maybe required for auditing system access, discovering abuses, or to identify root causes to problems, among other reasons. The challenge, though, is that depending on the service being provided and the amount of traffic received, your logs are...

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Should I use Angular.Js for my site? Would it harm my SEO?

The short answer, if you are after that, it is no you shouldn't, yes it will create more trouble than benefits ... especially if you are going for the 1.0 route. That said, if you have more time, let me guide you through my rationale. With an almost steady growth, Angular has been implemented on over 450K sites out of the 1m analysed by BuildWith...

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Closely follow Google Panda doesn't make sense

Last week Google Panda 4.2 update was officially launched. Google said the new refresh will take months to fully roll out. A revelation that comes with a cost, at least for SEOers and companies who closely follow Google’s algorithms. Google’s logic behind this new approach is to assess the sites closely to improve the SERP quality, thus...

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2 lessons I learnt during my past 6 months as a growth hacker

Growth hacking works fine with SAAS business but... In order to get results, your SAAS product should liaise directly with the final users. If the business (A) makes a profit only when A customers cashflow increase due to their sale, things become inevitably complicated. Not being able to influence the final moneymaker decisions, will probably...

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