Hello!
I’m Andrea Moro

Senior Technical SEO
Web Analytics, UX and CRO Professional

Andrea Moro

About me

I'm a certified Digital Marketing and Search Engines Technical Specialist.

With 18 years of experience in the digital ecosystem both on client-side and agency-side, my T-shaped knowledge spans into areas like SEO, Web Analytics, UX and CRO (Conversion rate optimisation).
I have a genuine passion for everything web and mobile, and I'm confident in things like coding and designing websites (I did the first one in 1994 using Windows Notepad only).

Highly organised and detail-oriented, with a predisposition for project management, over time I had a chance to collaborate with important EMEA brands like Burberry, Microsoft, Axa, Exxon Mobil, as well as with SMEs operating in different domains like food, tourism, insurance, financial, health, and software.

Andrea Moro Experience and Application domains

SEO, CRO, UX

Executing web page and landing page optimisation for both SEO and PPC, improving on-page and off-page factors;

Bespoken and natural link building acquisition to increase company reputation and brand awareness;

Social media channels management;

Web analytics platform management and analysis to monitor the incoming traffic and customers’ journey. I’m using the most common software on the market like Google Analytics, Omniture and WebTrends;

Activate and run small PPC campaigns;

Social media campaign optimisation (SMO)

Search Engine Optimisation

WEB

HTML and CSS coding (W3C compliant);

Javascript / AJAX coding skills (use of existing frameworks or code new functionalites);

Design wireframes and prototypes to facilitate sites re-design or enabling A/B tests;

Basilar web-site mock-up with Adobe Photoshop or Illustrator (both Windows and Mac);

IIS and Apache Web Servers Administration Knowledge

CMS content management skills (WordPress and Drupal);

SSG (Static Site Generators) like MiddleMan, Pelican, etc.;

Back and Front End Web Designing

Other IT knowledge

Classic legacy ASP (VB Script), Visual Basic 6.0, VBA

Python, PHP, Ruby

C#, VB.Net and Asp.net knowledge;

SQL Server DMD (Database Modeling Diagram) and T-SQL language for DDL development (stored procedures, triggers, etc.)

A bit of Oracle, included PL/SQL

MS Windows and Mac OS X

Microsoft Office (Word, Excel, Power Point, Access)

Coding and DB modeling. Advanced proficiency with Office.