Global Head of Tech SEO

As a member of the L’Oréal corporate (CDMO team), I’m accompanying the business in executing its digital plans and supervising the technical aspects of the world’s biggest Website Factory (WSF).
With the direct support of 2 consultants, I’m cascading the best SEO practices to the local the country managers of 470+ websites, thus ensuring the technical efficiency and the requirements adherence for proper crawlability, indexability and rankability of brands like L’Oreal Paris, Garnier, La Roche-Posay, Vichy, etc. A similar - more business-oriented - approach is adopted for the website masters.

Part of the role also requires the refinement of the SEO Governance & SEO project management processes, dealing with any Tech SEO work, including creating guidelines and operative approaches to avoid common mistakes and improving the execution with economies of scale.
I’m also consulting the business on creating innovative projects that marry up Machine Learning and SEO to transform the company’s digital marketing landscape.


Paris (FR)
January 2022 to date

DELL EMC Data Scientist Certification

Considered one of the best certification and training programs in the information management and information storage sector.

Through an inclusive study program of mathematics, statistics, and programming basics in Python, this course has given me the opportunity to become more confident in using data to prove my hypotheses.


September 2020

Global Technical SEO Manager

Reporting to the Head of SEO, I’m looking after the Technical SEO foundation for a multilingual website across 42 markets, with a particular focus on the EMEA ones.

Some of the activities undertaken included:

  • Supported the business in preparing the foundation for a fully responsive mobile-first website concept
  • Coordinated with the development team and PMs to prioritise the development pipeline
  • Supported the Head of SEO in defining the strategy to increase both the online visibility and revenues
  • Assisted with reinforcing the Italian market content proposition

RS Components

London (UK)
March 2019 - January 2022

Data Scientist Apprenticeship

A learning path with which I obtained a Level 4 Data Scientist Certification.

The training taught the practical foundations of this discipline while boosting my knowledge in qualitative and quantitative analysis as well as the approaches needed to participate effectively in big data analysis projects.

The course helped me to refresh my Python skillset.

Decoded - UK

July 2019 to February 2021

Head of SEO, Analytics and B2C Growth

With a fixed-term contract, I was engaged for building the SEO foundations of the new Evensi platform, whilst maintaining and developing the SEO program for the from existing website.

Took the lead of the Google Analytics and Google Tag Manager platforms enforcing a data-driven and decision-making process based on data insight analysis and visualisation whilst coming up with interesting and actionable stories.

Supporting the B2B team for:

  • Devising on customer base engagements strategies;
  • Managing the online sales conversation with corporate clients;


Modena (IT) & San Francisco (US)
September 2017 - October 2018

Head of Technical SEO

Mainly worked with Blue Chip clients to ensure their websites were technically sound and respecting the Search Engine guidelines.

Project managed a passionate and knowledgeable SEO team of 9 people, orchestrating resources to ensure all the clients needs were addressed on time and with quality.

Responsible for coordinating the iProspect internal training programme ensuring topics like Tech SEO, HTML, CSS and JavaScript were part of the agency core skills.


London (UK)
July 2015 - September 2017

Project Management - The Basics for Success

Successfully completed 8 hours courses on Project Management thus acquiring the essential elements of Project Management and Team Leadership.

[ See Certificate ]

Irvine University - Coursera

December 2016

Introduction to R for Data Science

Completed the R for Data Science online course (approx 25 hours study) and passed with a 98% score mark the final exam.

[ See Certificate ]

edX Online Learning - Microsoft

October 2016

SEO Technical Specialist / Growth Hacker

Devising strategies to boost online visibility and organic traffic, using a closed loop methodology to ensure constant deliverables and while monitoring results to proactively recommend customers.

Main services:

  • Websites in-depth analysis offering thorough audits (e.g. technical, keyword, backlink review, competitors)
  • Collate SEO plans that fits in multichannel strategies;
  • Support technical implementation for the given recommendations;


Letchworth (UK)
July 2013 - To Date

Google Analytics IQ

Successfully passed the Google Analytics individual qualification exam thus conferming the knowledge of both basic and advanced concepts of Google tracking platform.


Jan 2011 - December 2016

Growth Hacker

A cross-functional role in a vibrant food related SAAS start-up where testing and learning were constantly blended with the aim to grow the business.

Part of the product management team, I provided tactical support in a number of domains including SEO, Social Media, Email marketing and conversion optimisation.


  • Improving the company brand awareness
  • Increase conversions
  • Grow both the customers and the consumer base using techniques that can scale with minimal efforts
  • SEO optimising company’s websites
  • Think new thoughts and try new things


London (UK)
July 2014 - March 2015

European SEO Manager

Managed all the SEO operations for a pool of 4 websites belonging to ServiceMagic UK and France, including the content marketing strategy and the copywriters’ team.

Temporarily covered also the role of Web Analytics Manager (Google Analytics & Google Tag Manager) administering the accounts to help the company restructuring their digital setup to improve tracking and metrics recording.

Service Magic

London (UK)
February 2014 - July 2014

Head of SEO

As Head of SEO, I orchestrated customers’ SEO strategies, met clients and supported the business development while looking after the department profitability.

For about a year, I run the SEO department as a one man band, to later build a team of 5.

Harvest Digital

London (UK)
June 2011 - July 2013

Google Webmaster Forum Top Contributor

Nominated by Google as one of the official top contributor for the Webmaster / Seo Community forum to support users and discuss algorithm improvements with the Quality Search Team.


July 2009 - July 2013

Diploma in Digital Marketing

Completed a course that gave me the skills to plan, manage and evaluate digital marketing campaigns across a variety of digital channels (e.g. social media, search marketing, email, affiliate and more), obtaining a worldwide qualification and confidence on how to integrate those learnings in different domains.


Teddington (UK)
February 2011

Senior SEO Manager

Managed a portfolio of international clients like Microsoft, Burberry, SunPower, Verizon and Exxon Mobil, completing technical, on page and off-page audits, providing SEO guidance and practical recommendations on tight deadlines.

Managed a team of two people.

Universal McCann / Reprise

London (UK)
February 2010 - June 2011

Senior Search Engineer

Reporting to the SEO Team Leader, I supported blue-chip customers like AXA IM, Sky UK, Voicenet Solutions and Borro completing SEO audits and discussing the implementation strategies face-to-face with the clients.

Intelligent Positioning

Wheathampstead (UK)
September 2009 - February 2010

SEO Executive

Performed SEO consultancy and remote website optimization. In particular, I worked on the analysis and optimization of on-page and off-page factors, keyword analysis based on market demand.

Internet 3C

London (UK)
May 2008 - August 2009

Operational Director

Joined as a Front-End Web Designer. Being one of the most technical people, with a passion for product development, I introduced cost effective SEO and PPC campaigns as part of the offering.

With the joining of two new members, I was later promoted to a team leader.

In June 2003, although still involved with hands-on projects, I got promoted to Operational Director and got in charge of:

  • Creating and implementing policies and procedures to ensure the business could achieve and exceed the objectives;
  • Day to day managements of clients and contracts
  • Contribute to the development of the company’s strategy
  • Ensuring staff were motivated and trained appropriately


Crecchio (IT)
May 2002 - August 2009

VB and Web Software Developer

Worked with a number of Blue Chip clients, project managing team of developers up to three people.

Designed and coded brand new Desktop and Web applications using VB, VBA and legacy ASP in conjuction with either Microsoft Access or SQL Server.


Rome (IT)
January 2000 - April 2002

Front End Web Designer - Webmaster

As a freelancer, I was in charge of re-designing a brand new version of the institutional website whilst ensuring content migration from the old platform.

Italian Foreign Affairs Ministry’s Office

Rome (IT)
December 1998 - December 1999

Windows NT System Administator

On a contract basis, supported the Nord-East division of Enel migrating their core servers infrastructure and clients from an OS/2 based system to a Microsoft Windows NT.


Venice (IT)
May 1998 - December 1998