SEO & GEO10 Sep 2012
Company acquisition migration strategies
An acquisition is rarely just a logo swap — SEO authority, PPC history and quality scores need a plan. A rundown of what to keep alive, what to redirect, and what to rebuild.
4 min read
Writing & thinking
Blog & notes
120+
Articles
5
Topics
2007
Since
Technical SEO, search intelligence, and the code behind it — notes from 20+ years of making websites work harder.
SEO & GEO3 Sep 2012
My blog has been penalised
Rankings drop, traffic falls, and everyone blames Panda or Penguin. Before calling Houston, a short checklist to tell manual penalties from plain old self-inflicted damage.
SEO & GEO18 Jul 2012
Bounce rate: the black sheep of the customer journey
Bounce rate is the black sheep of the customer journey — and disabling the back button sounds clever until you actually think about it. A few thoughts either way.
SEO & GEO26 Mar 2012
What's the best situation? To lose a domain or to make a wrong redirect?
A television giant forgets to renew its domain; an insurer redirects its HTTPS site to the wrong brand. Two ways to throw away online identity — and neither is cheap.
SEO & GEO22 Mar 2012
Is social media annihilating blogging?
Tweets and pictures have taken over from paragraphs, and blogging has quietly slipped down most people's priorities. Yet for brands — and for search — content still matters.
SEO & GEO20 Mar 2012
To Pin or not to Pin. What a dilemma for your marketing strategy!
Pinterest has gone from 120,000 to over four million users in a little more than a year. A few honest notes on where it fits in a digital strategy — and where it doesn't.
SEO & GEO15 Mar 2012
Make your SEO campaign bullet proof: the top 5 tips I prefer
Over the years a lot of things in SEO have changed, but some have stayed the same — link diversity, quality content, white hat habits, and patience. The five tips I keep repeating.
SEO & GEO1 Mar 2012
Is Google policies change to affect the SEO sphere?
Sixty privacy policies folded into one, cross-product targeting, and Google+ signals quietly moving into search. The real story is not privacy — it's what comes next for SEO.
SEO & GEO1 Feb 2012
Google Webmaster Tools improves the sitemap panel
Webmaster Tools finally shows sitemap data broken down by content type in a single view — and the sitemap test feature saves you the ten-minute wait for a crawl.