Technical SEO, search intelligence, and the code behind it — notes from 20+ years of making websites work harder.
Click costs keep climbing and some firms are tempted to pull PPC altogether. A fair look at what you actually lose when you switch it off — and what reports should tell you.
Log into your Google account, open the ad settings page, and see what Google thinks you are. Mostly accurate — with a few odd mismatches, and a new unified privacy policy due.
Google Analytics has changed the way it counts sessions: a new traffic source now starts a new visit. A couple of examples to better understand the impact.
Extended sitelinks push the rest of the SERP well below the fold. A few thoughts on what that means for organic traffic and for the PPC bidding scramble that follows.
Under the guise of giving more control, LinkedIn quietly opted everyone into social advertising. If you're not happy to endorse brands unwittingly, here's how to opt out.
Google Analytics transformed the old benchmarking report into a newsletter. A curious choice — and a few reflections on whether the swap is really worth it.
Google is experimenting with showing a click count below PPC ads. Once searchers see one ad racking up clicks, it's hard to imagine they'll still favour the organic result.
Until now, a landing page policy violation hid behind a Quality Score of 1/10. AdWords now says 'Site suspended' in plain terms — a small but welcome relief for PPC managers.
Since Google dropped trademark protection on brand keywords, the real winner has been Google itself — cashing in the bid inflation. Now the Court of Justice may reverse it.