SEO & GEO
18 Nov 2009
Google raises new suggestions about rankings
Matt Cutts hints page speed may soon feed the ranking algorithm. Suddenly HTTP caching, Expires headers and hosting choices stop being purely developer concerns.
Technical SEO, search intelligence, and the code behind it — notes from 20+ years of making websites work harder.
Matt Cutts hints page speed may soon feed the ranking algorithm. Suddenly HTTP caching, Expires headers and hosting choices stop being purely developer concerns.
Google has indexed PDFs since 2001, and Quick View finally made them readable in the browser — but how do you actually optimise one to rank? An introduction to the test I ran.
A controlled experiment on how search engines index and rank PDF files — thirteen documents on a fresh domain, the same text, small variations, and the daily SERP log.
Underlined links, breadcrumbs, new snippets — Google keeps rearranging the visual furniture of the SERPs. How much does a few pixels of extra space really move the CTR?
Hacking the QDR parameter in Google's URL lets you filter results by the last X minutes — or seconds. A small trick, possibly a sign of where real-time search is heading.
Between the whitelist and the blacklist sits the greylist — a small trick at the SMTP layer that, in my experience, kills roughly 99% of spam before it reaches the inbox.