SEO & GEO
20 Oct 2011
Google changes the rules and breaks the web
Signed-in searchers now arrive with their query stripped out — in the name of privacy. PPC keeps all the data, so where exactly has the privacy gone?
Technical SEO, search intelligence, and the code behind it — notes from 20+ years of making websites work harder.
Signed-in searchers now arrive with their query stripped out — in the name of privacy. PPC keeps all the data, so where exactly has the privacy gone?
Images transcend linguistic barriers — which is exactly why a well-made infographic, paired with a linkbait instinct, can earn the kind of links a press release never will.
Page quality isn't only what you write — it's everything a page is made of, down to the last tag. A small rant on rel=canonical used as a useless placeholder.
Blekko rings no bells outside the industry, but a fresh cash injection and a vertical-search idea built on slashtags may finally give it a chance to carve out a niche of its own.
Search, social, display, video — every discipline wants its own report. Some thoughts on silos, stakeholder dashboards, and how to present data without scaring the customer.
Back from the Googleplex: notes from the first global Top Contributor Summit — a big thank you, a few new circles, and a short detour through Carmel and San Francisco.
After a couple of years of hard work on the Google Webmaster forums, the nomination as a Top Contributor and an invitation to California to meet the product teams in person.
Google's spam report page has a new look and better granularity. Hunting down paid linkers is thankless work — but every report feeds a pattern, and patterns become rules.
Before shouting that Panda has de-indexed your site, check the basics. A short list of the quality factors most people forget to look at first.
Google's Page Speed Service promises up to 60% faster sites by routing your DNS through their data centres. Tempting — but pointing the domain at Google gives them a lot of power.