Technical SEO, search intelligence, and the code behind it — notes from 20+ years of making websites work harder.
Click costs keep climbing and some firms are tempted to pull PPC altogether. A fair look at what you actually lose when you switch it off — and what reports should tell you.
Horde was supposed to fix the domain-crowding problem earlier in the year; it didn't, really. Matt Cutts now says it's sorted — so let's see if the SERPs actually agree.
An acquisition is rarely just a logo swap — SEO authority, PPC history and quality scores need a plan. A rundown of what to keep alive, what to redirect, and what to rebuild.
Rankings drop, traffic falls, and everyone blames Panda or Penguin. Before calling Houston, a short checklist to tell manual penalties from plain old self-inflicted damage.
Bounce rate is the black sheep of the customer journey — and disabling the back button sounds clever until you actually think about it. A few thoughts either way.
A television giant forgets to renew its domain; an insurer redirects its HTTPS site to the wrong brand. Two ways to throw away online identity — and neither is cheap.
Tweets and pictures have taken over from paragraphs, and blogging has quietly slipped down most people's priorities. Yet for brands — and for search — content still matters.
Pinterest has gone from 120,000 to over four million users in a little more than a year. A few honest notes on where it fits in a digital strategy — and where it doesn't.
Over the years a lot of things in SEO have changed, but some have stayed the same — link diversity, quality content, white hat habits, and patience. The five tips I keep repeating.