SEO & GEO
3 Sep 2012
My blog has been penalised
Rankings drop, traffic falls, and everyone blames Panda or Penguin. Before calling Houston, a short checklist to tell manual penalties from plain old self-inflicted damage.
Technical SEO, search intelligence, and the code behind it — notes from 20+ years of making websites work harder.
Rankings drop, traffic falls, and everyone blames Panda or Penguin. Before calling Houston, a short checklist to tell manual penalties from plain old self-inflicted damage.
Bounce rate is the black sheep of the customer journey — and disabling the back button sounds clever until you actually think about it. A few thoughts either way.
A television giant forgets to renew its domain; an insurer redirects its HTTPS site to the wrong brand. Two ways to throw away online identity — and neither is cheap.
Tweets and pictures have taken over from paragraphs, and blogging has quietly slipped down most people's priorities. Yet for brands — and for search — content still matters.
Pinterest has gone from 120,000 to over four million users in a little more than a year. A few honest notes on where it fits in a digital strategy — and where it doesn't.
Over the years a lot of things in SEO have changed, but some have stayed the same — link diversity, quality content, white hat habits, and patience. The five tips I keep repeating.
Sixty privacy policies folded into one, cross-product targeting, and Google+ signals quietly moving into search. The real story is not privacy — it's what comes next for SEO.
Webmaster Tools finally shows sitemap data broken down by content type in a single view — and the sitemap test feature saves you the ten-minute wait for a crawl.
Log into your Google account, open the ad settings page, and see what Google thinks you are. Mostly accurate — with a few odd mismatches, and a new unified privacy policy due.