SEO & GEO

Is social media annihilating blogging?

Tweets and pictures have taken over from paragraphs, and blogging has quietly slipped down most people's priorities. Yet for brands — and for search — content still matters.

SEO & GEO

Is Google policies change to affect the SEO sphere?

Sixty privacy policies folded into one, cross-product targeting, and Google+ signals quietly moving into search. The real story is not privacy — it's what comes next for SEO.

SEO & GEO

Google Webmaster Tools improves the sitemap panel

Webmaster Tools finally shows sitemap data broken down by content type in a single view — and the sitemap test feature saves you the ten-minute wait for a crawl.

Digital Marketing

Google Ads data collection "demystified"

Log into your Google account, open the ad settings page, and see what Google thinks you are. Mostly accurate — with a few odd mismatches, and a new unified privacy policy to come.

SEO & GEO

Google updates the Top Search Queries data

Top Search Queries now averages only the best position a URL reached for each search — and it looks like personalised results are being factored in for the first time.