Technical SEO, search intelligence, and the code behind it — notes from 20+ years of making websites work harder.
Until now, a landing page policy violation quietly hid behind a Quality Score of 1/10. AdWords now says 'Site suspended' in plain terms — a small but welcome relief for PPC managers.
Everyone has had their two cents on Google Panda. What nobody seems to have noticed is Bing — 20 out of 20 of my sites show the same kind of indexation drop on the very same days.
Webmaster Tools now proposes DNS as the default verification method, and sitelinks got their own breakdown page. Small changes — but they do say something about where GWT is heading.
Why don't people share what they know? Knowledge-is-power, lack of trust, lack of time — a few reasons, plus an SEO analysis of mine shared at the end as a small counter-example.
Google can now classify a page as basic, intermediate or advanced. Nobody calls readability a ranking signal — but when we talk about quality of content, how could it not be one?
Since Google dropped trademark protection on brand keywords, the real winner has been Google itself — cashing in the bid inflation. Now the Court of Justice may reverse it.
Excel won't count words in a cell out of the box. A formula built on LEN, TRIM and SUBSTITUTE to compute keyword density without touching VBA — useful on a meta title tag.
Meta tags, on-page, off-page — all pointless if the keywords haven't been chosen first. A theme map, a bit of methodology, and when long-tail keywords really earn their keep.
Managing a PPC campaign can be a pain when bids need daily tweaking. AdWords Automated Rules lets you schedule those adjustments across campaigns, ad groups, ads and keywords.