Technical SEO, search intelligence, and the code behind it — notes from 20+ years of making websites work harder.
Once you've decided a mobile version is worth it, the real work starts. A practical checklist — page size, sitemap, navigation, images, XHTML Mobile and a separate subdomain.
Notes from a Google London training on mobile: smartphone sales already past the PC, 15% of queries from mobile, and figures that should convince anyone still on the fence.
Hover on the magnifying glass, see the page before clicking — Instant Preview changes what searchers judge. The impact on design, copy, rank, PPC, and Flash-heavy sites.
Import some data from a CSV, try to sort it, and Excel starts protesting about the blank rows. A very simple trick in five steps to wipe them out — same on Mac and Windows.
From October, no SSL certificate means no more Facebook app. An economic hit for hobbyist devs — and frankly, no great loss for the pile of useless apps already around.
If a 'Sorry, your account has been disabled' appears, the trouble is just beginning — Gmail, Reader, Docs, AdWords, all gone at once. A few things you should already back up.
Until now, a landing page policy violation hid behind a Quality Score of 1/10. AdWords now says 'Site suspended' in plain terms — a small but welcome relief for PPC managers.
Everyone has had their two cents on Google Panda. What nobody seems to have noticed is Bing — 20 of 20 of my sites show the same kind of indexation drop on the very same days.
Webmaster Tools now proposes DNS as the default verification, and sitelinks got their own breakdown page. Small changes — but they say something about where GWT is heading.