Technical SEO, search intelligence, and the code behind it — notes from 20+ years of making websites work harder.
Search Console queries are full of What, Where, When, How, Why — and every one is a content idea in disguise. Five steps in Google Data Studio, a parameter and a regex filter, and the 5Ws surface themselves.
Screaming Frog's 404 export is useful, but it's missing a summary and a way to subset. A small Python notebook with Pandas picks up the slack — and turns the report into something your content team will actually read.
Server logs are priceless for audits — right up until they eat the disk. A minimal logrotate config, a dry-run test, and the four permission mistakes that will bite you on first roll.
Out of roughly 370 million sites, fewer than half a percent use Angular — and there's a reason. A grumpy look at why SPAs and SEO still argue, plus two acronyms (KISS and YAGNI) that deserve a reminder.
Before everyone had a real-time monitoring SaaS, there was curl with -w. A small script I used to spot-check page load times across a list of URLs — and what it taught me about trusting tools I didn't write myself.
Panda used to land overnight; 4.2 will drip out over months. Fairer for site owners hit by false positives — and the end of the rank-tracker theatre that correlated every wobble to a named update.
Six months trying to growth-hack a B2B2C product taught me two uncomfortable things: without control of the end user, scale is a fairy tale — and growth is an attitude, not a playbook.
Soft 404s, misconfigured Expires headers, hidden redirect chains — when a large corporate site misbehaves in search, the answer is almost always in the HTTP headers. Three checkers I actually use, and one I don't.
You've got a folder full of CSVs and you need one. `ls`, piped through `xargs`, into `cat` with an append redirect — done, in a single line. The quiet joy of Unix pipelines.