Technical SEO, search intelligence, and the code behind it — notes from 20+ years of making websites work harder.
Search, social, display, video — every discipline wants its own report. Some thoughts on silos, stakeholder dashboards, and how to present data without scaring the customer.
Back from the Googleplex: notes from the first global Top Contributor Summit — a big thank you, a few new circles, and a short detour through Carmel and San Francisco.
After a couple of years of hard work on the Google Webmaster forums, the nomination as a Top Contributor and an invitation to California to meet the product teams in person.
Google Analytics has changed the way it counts sessions: a new traffic source now starts a new visit. A couple of examples to better understand the impact.
Google's spam report page has a new look and better granularity. Hunting down paid linkers is thankless work — but every report feeds a pattern, and patterns become rules.
Before shouting that Panda has de-indexed your site, check the basics. A short list of the quality factors most people forget to look at first.
Google's Page Speed Service promises up to 60% faster sites by routing your DNS through their data centres. Tempting — but pointing the domain at Google gives them a lot of power.
Extended sitelinks push the rest of the SERP well below the fold. A few thoughts on what that means for organic traffic and for the PPC bidding scramble that follows.
Shared ColdFusion hosting often locks down robust debug info, which is exactly what you need to find the bug. An old trick to get it back — via email.