Technical SEO, search intelligence, and the code behind it — notes from 20+ years of making websites work harder.
Over the years a lot of things in SEO have changed, but some have stayed the same — link diversity, quality content, white hat habits, and patience. The five tips I keep repeating.
Sixty privacy policies folded into one, cross-product targeting, and Google+ signals quietly moving into search. The real story is not privacy — it's what comes next for SEO.
Webmaster Tools finally shows sitemap data broken down by content type in a single view — and the sitemap test feature saves you the ten-minute wait for a crawl.
Log into your Google account, open the ad settings page, and see what Google thinks you are. Mostly accurate — with a few odd mismatches, and a new unified privacy policy due.
Top Search Queries now averages only the best position a URL reached for each search — and it looks like personalised results are being factored in for the first time.
Analyse terabytes with a single API call — that's Google's pitch for BigQuery. A quick look at what it is, what it isn't, and whether it can be useful for SEO work.
Google+ Pages are here, and they're not just another Facebook Pages. A chat with a Google specialist on admin limits, custom URLs, APIs — and what half an hour of setup might be worth.
A user on the Webmaster forum swore his 301s weren't working. Turned out to be a silent redirect loop with a named anchor — a good reminder to watch internal links too.
A German group has released a DDoS tool exploiting a weakness in SSL — the same SSL Google has just hidden behind to justify stripping referrer keywords. Convenient timing.