Technical SEO, search intelligence, and the code behind it — notes from 20+ years of making websites work harder.
A Smashing Magazine article reduces SEO to 'some technical considerations' — and it struck a nerve. A Christmas-day reply in defence of a discipline that is anything but simple.
Google is cutting off keyword-volume API access for the big SEO dashboards, and the panic is setting in. No need — a handful of free tools and a bit of creativity go a long way.
The disavow tool is not a magic fix. A follow-up after too many emails from people who thought uploading a txt file was the end of their bad-link problems — it rarely is.
Bing got there first with a disavow tool; now Google has matched it. A walkthrough of why poor-quality links matter and how to approach the weeding exercise sensibly.
Click costs keep climbing and some companies are tempted to pull out of PPC altogether. A fair look at what you actually lose when you switch it off — and what the reports should tell you.
Horde was supposed to fix the domain-crowding problem earlier in the year; it didn't, really. Matt Cutts now says it's sorted — so let's see if the SERPs actually agree.
An acquisition is rarely just a logo swap — SEO authority, PPC history and quality scores all need a plan. A rundown of what to keep alive, what to redirect, and what to rebuild.
Rankings drop, traffic falls, and everyone blames Panda or Penguin. Before contacting Houston, a short checklist to tell manual penalties from plain old self-inflicted damage.
Bounce rate is the black sheep of the customer journey — and disabling the back button is the sort of idea that sounds clever until you think about it for a second. A few thoughts either way.