Technical SEO, search intelligence, and the code behind it — notes from 20+ years of making websites work harder.
Extended sitelinks push the rest of the SERP well below the fold. A few thoughts on what that means for organic traffic and for the PPC bidding scramble that follows.
Shared ColdFusion hosting often locks down robust debug info, which is exactly what you need to find the bug. An old trick to get it back — via email.
Under the guise of giving more control, LinkedIn quietly opted everyone into social advertising. If you're not happy to endorse brands unwittingly, here's how to opt out.
Google Realtime Search quietly disappeared the moment Google+ arrived. With the Twitter deal expired, the story is likely over — at least for now.
Everyone talks about Google's quality, nobody talks about Bing's — and yet Microsoft has just published a rather sensible vademecum on what makes a quality page.
Yahoo's search back-end has been switched over to Bing across twelve European countries. From an SEO standpoint, there's now one less algorithm to worry about.
Facebook's much-hyped announcement turned out to be something Google did three years earlier with Google Talk. If the idea was distracting from Google+, it didn't quite land.
Yahoo Site Explorer is on its way out — the only free backlink console worth a look is going, and Microsoft's plans for what's left are gradually taking shape.
Google Analytics transformed the old benchmarking report into a newsletter. A curious choice — and a few reflections on whether the swap is really worth it.