SEO & GEO
15 Jul 2011
Which metrics should I use to measure a successful SEO?
Rankings are no longer enough to prove SEO is working. The whole point is free traffic — so it's analytics that tell you what's really going on.
Technical SEO, search intelligence, and the code behind it — notes from 20+ years of making websites work harder.
Rankings are no longer enough to prove SEO is working. The whole point is free traffic — so it's analytics that tell you what's really going on.
Google extended rel=canonical to the HTTP header — so PDFs, videos and other non-HTML files can finally declare which version belongs in the index.
In SEO there is a mantra: Content is King. I think the time has come for it to change. A small Google experiment links articles to author profiles — and the author starts to matter more.
Analytics and Webmaster Tools now talk to each other around +1, Likes and Tweets. Interesting, and a reminder of why having access to a client's Google accounts matters at pitch.
A few days with Google+ on the pre-invite list. The missing link between Facebook and Twitter — Circles done properly, privacy controls Facebook never quite managed, and no ads yet.
A Bing Webmaster Tools bug lets any account download data for domains they don't own. Tempting to keep quiet and use it for pitching — but I'd rather sleep at night, so I reported it.
Google is experimenting with showing a click count below PPC ads. The minute searchers see one ad racking up clicks, it's hard to imagine they'll still favour the organic result.
A 'this site may be compromised' label on the SERP is enough to send 98% of searchers elsewhere — a figure from Microsoft. How Google and Bing flag malware, and how to avoid it.
ICANN opens up generic top-level domains to virtually any word, for a not-so-small $185k fee. A few thoughts on the SEO side — authority doesn't migrate with the extension.