29 July 2011 / SEO
Google Webmaster Tools is pretty much a known service, and it is the same for YahooSite Explorer that for years has been the only free alternative for webmasters and SEO to retrieve a quite good picture of site backlinks. What most industry-related users are not aware of, is that Yahoo Site Explorer was offering a sort of console like the one...
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26 July 2011 / ANALYTICS
The Google Analytics team made quite recently made an unusual and curios choice. They transformed the old "benchmarking" report in a newsletter. Most probably you’ve come across of this if you have a Google Account to which Analytics has been connected. Why it is curious? GA, as well as all the other web analytics package got us used to dig into...
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21 July 2011 / SEO
Back in 2000, Google launched it's second most important service: Google Directory. It was released to compete with Yahoo Directory, the most popular Web directory at that time. As by that time Google wasn't in the position to obtain a massive number of data in a short term, they initially signed up a partnership to use data from Netscape's Open...
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19 July 2011 / SEO
Google approach to webmasters is progressively changing and more often than not the Mountain View based company is warning webmasters regarding the possibility their site has been compromised? That’s right! The search engine company sends a sort of warning notice that may be received either by emails or in the Google Webmaster Tools when it...
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15 July 2011 / SEO
For years, SEOs have relied on website rankings to estimate progresses. High positions in the SERPs have been used to prove customers that agencies were doing their job. However, factors like “personalized results” or more “aggressive PPC ads” (and the interest from search engines to give sponsored results always more and more space) are now...
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12 July 2011 / SEO
Not many days ago, Google officially introduced the support of the meta tag canonical via the HTTP headers. Now, for who doesn’t know what a canonical tag is, in a very short sentence it is an HTML tag to allow webmaster specify which URL of a page to store in their index. Why using the meta tag rel=canonical is important? Well there could be...
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