Latest Blog Posts

Google directory has been retired

Back in 2000, Google launched it's second most important service: Google Directory. It was released to compete with Yahoo Directory, the most popular Web directory at that time. As by that time Google wasn't in the position to obtain a massive number of data in a short term, they initially signed up a partnership to use data from Netscape's Open...

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Google Webmaster Tools intensify the notifications and now reports Bad Links

Google approach to webmasters is progressively changing and more often than not the Mountain View based company is warning webmasters regarding the possibility their site has been compromised? That’s right! The search engine company sends a sort of warning notice that may be received either by emails or in the Google Webmaster Tools when it reasonably...

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Which metrics should I use to measure a successful SEO?

For years, SEOs have relied on website rankings to estimate progresses. High positions in the SERPs have been used to prove customers that agencies were doing their job. However, factors like “personalized results” or more “aggressive PPC ads” (and the interest from search engines to give sponsored results always more and more space) are now influencing...

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Canonical tag now available in the HTTP header

Not many days ago, Google officially introduced the support of the meta tag canonical via the HTTP headers. Now, for who doesn’t know what a canonical tag is, in a very short sentence it is an HTML tag to allow webmaster specify which URL of a page to store in their index. Why using the meta tag rel=canonical is important? Well there could be different...

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Authorshipping: content is no longer the King

In the SEO industry, there is a mantra: Content is King. Well, I believe the time to change has come. A new Google experiment - overshadowed by the Google+ launch - will give gradually more importance to the author rather than the content itself. The aim is to link the Google Profile (do you have one?) with the content you publish in the net while...

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Google Analytics and Google Webmaster Tools show an SEO report

Google+ and +1 button now show the interaction between the new social gadgets and the Google profiling tools. In Google Analytics it appears to be available only on the new interface under the Social tab, whereas for the GWT panel, as there is not a transitional interface, this appears just in the middle of the dashboard menu, and it is called ...

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