Latest Blog Posts

Should companies market themselve with PPC?

PPC is the easiest way to reach the top of the search engine rankings. All you need to do is purchase the ad which goes through a bidding system. Yes, of course there are some other variable like the quality score, how many competitors are playing in the same arena and so on. Generally speaking, this concept should be clear as crystalline water...

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Google Ads data collection "demystified"

Did you ever wonder how Google can delivery Ads to you? And have ever thought about how is it possible that in 90% of the case the Ads shown are pertinent to you?  Well, log-in into your Google account first, then click on this link to see all the demographic information Google has inferred about you (Thanks to Casey Johnston). In the majority of...

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Google Extended Sitelinks: the above the fold battle has just begun

Extended sitelinks have been released less than a week ago (well, the official news has been given just yesterday, but I saw them for the first time last Friday), and questions are yet going around the net on what possible effects this change will have on both SEO and PPC campaigns. It is unpredictable what kind of impacts the new sitelinks could...

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A little help with landing page affected by AdWords quality policies

Back in 2005, Google AdWords introduced quality score so to ensure creative to include a decent ad text allowing users finding what they’re looking for. They were also evaluating the CTR. After a short while, Google added a landing page score to the mix, which was evaluating also the landing page in terms of relevance i.e. the page should reflect...

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