Technical SEO, search intelligence, and the code behind it — notes from 20+ years of making websites work harder.
HTML5 brings article, section, header, footer, aside — a vocabulary that finally tells a spider what matters on a page. A look at what this means for SEO as the spec matures.
Matt Cutts says plain-text URLs don't count as links. Yet Google Alerts keeps sending them back as matches — a small observation that opens the door to extra thinking.
Same product key used on two Macs, Office 2008 starts complaining. No need to reinstall anything — two plist files to delete and you're back on track.
After weeks watching thirteen PDFs dance around the SERPs, the conclusions: document properties, keyword density, real headers and keyword proximity — in roughly that order.
Matt Cutts hints page speed may soon feed the ranking algorithm. Suddenly HTTP caching, Expires headers and hosting choices stop being purely developer concerns.
Google has indexed PDFs since 2001 and Quick View made them readable in the browser — but how do you actually optimise one to rank? An introduction to the test I ran.
A controlled experiment on how search engines index and rank PDF files — thirteen documents on a fresh domain, the same text, small variations, and the daily SERP log.
Mail.app is a decent app, but contact management would be a pain without Smart Groups — the brilliant Address Book feature most people never notice. Here's how to set one up.
Underlined links, breadcrumbs, new snippets — Google keeps rearranging the visual furniture of the SERPs. How much does a few pixels of extra space really move the CTR?