SEO & GEO8 Jan 2010
Google think plain text URLs are standard link?
Matt Cutts says plain-text URLs don't count as links. Yet Google Alerts keeps sending them back as matches — a small observation that opens the door to extra thinking.
1 min read
Writing & thinking
Blog & notes
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Technical SEO, search intelligence, and the code behind it — notes from 20+ years of making websites work harder.
Tips7 Dec 2009
Office 2008 home & students for Mac. Changing Product key
Same product key used on two Macs, Office 2008 starts complaining. No need to reinstall anything — two plist files to delete and you're back on track.
SEO & GEO2 Dec 2009
How Google ranks PDF: final conclusions
After weeks watching thirteen PDFs dance around the SERPs, the conclusions: document properties, keyword density, real headers and keyword proximity — in roughly that order.
SEO & GEO18 Nov 2009
Google raises new suggestions about rankings
Matt Cutts hints page speed may soon feed the ranking algorithm. Suddenly HTTP caching, Expires headers and hosting choices stop being purely developer concerns.
SEO & GEO28 Oct 2009
How do Google (and other SEs) crawl and rank PDF files?
Google has indexed PDFs since 2001 and Quick View made them readable in the browser — but how do you actually optimise one to rank? An introduction to the test I ran.
SEO & GEO26 Oct 2009
PDF indexing and ranking test
A controlled experiment on how search engines index and rank PDF files — thirteen documents on a fresh domain, the same text, small variations, and the daily SERP log.
Tips5 Oct 2009
Smart Group, what brillant overlooked idea.
Mail.app is a decent app, but contact management would be a pain without Smart Groups — the brilliant Address Book feature most people never notice. Here's how to set one up.
SEO & GEO2 Oct 2009
Google testing new style in the SERPs
Underlined links, breadcrumbs, new snippets — Google keeps rearranging the visual furniture of the SERPs. How much does a few pixels of extra space really move the CTR?
Tips28 Sep 2009
Inquisitor, the best friend of Safari
Safari doesn't let you pick which Google to search from — choice, apparently, being a forgotten word in Apple's labs. Inquisitor is the small free extension that fixes it.