Digital Marketing9 Dec 2010
The power of Social Media
Three missed collections from Parcel2Go, zero replies to my emails — and then Twitter. A small story on why social channels are a serious thing for companies to monitor.
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Technical SEO, search intelligence, and the code behind it — notes from 20+ years of making websites work harder.
SEO & GEO8 Dec 2010
Black hat seo may spam your SERP using your site URL
An SEO Mofo post on how to spam a competitor's SERP opened my eyes. A couple of guidelines — your DNS wildcard and robots.txt — to mitigate the damage of a query-spam attack.
SEO & GEO8 Oct 2010
Google Webmaster Tools and the percentile value in the search queries report
The Search Queries report now carries three percentile columns — impressions, CTR and average position — colour-coded green and red. Is Google slowly building a ranking suite?
SEO & GEO5 Oct 2010
8 golden rules for a perfect website
Because I always repeat myself to people about to build a new website, here are the top eight rules I'd like them to respect — summarised in one place.
SEO & GEO2 Sep 2010
Bing and the expanded results
After the Yahoo! merge, Bing shipped a neat feature — expanded results that show seven matches plus three from the same brand. Smarter and less invasive than Big G's 'top 7'.
Digital Marketing16 Apr 2010
Should I buy PPC ads if I rank organically?
If you already rank first organically, should you still pay for PPC? A real customer case — .co.uk vs .com — and a couple of reasons why ditching ads isn't always wise.
Digital Marketing10 Mar 2010
Google Analytics: merge the traffic from the whole domain
Your own site is turning up in the referrers list? Chances are a subdomain on SSL is the culprit. One line of _setDomainName and GA will treat the whole domain as one.
Digital Marketing15 Feb 2010
Digital signage solutions for the 22nd century
Notes from a lunch with new colleagues at a London media agency — indoor and outdoor digital signage, menu boards, posters, and why a leaflet can't compete with a screen.
SEO & GEO12 Feb 2010
HTML5 and SEO: how the new syntax will influence search engine optimisation?
HTML5 brings article, section, header, footer, aside — a vocabulary that finally tells a spider what matters on a page. A look at what this means for SEO as the spec matures.