Technical SEO, search intelligence, and the code behind it — notes from 20+ years of making websites work harder.
If you already rank first organically, should you still pay for the PPC ad? A real customer case — .co.uk vs .com — and a couple of reasons why ditching ads isn't always wise.
Your own site is turning up in the referrers list? Chances are a subdomain on SSL is the culprit. One line of _setDomainName and GA will treat the whole domain as one.
Notes from a lunch with new colleagues at a London media agency — indoor and outdoor digital signage, menu boards, posters, and why a leaflet can't compete with a screen.
HTML5 brings article, section, header, footer, aside — a vocabulary that finally tells a spider what matters on a page. A look at what this means for SEO as the spec matures.
Matt Cutts says plain-text URLs don't count as links. And yet Google Alerts keeps sending them back as matches — a small observation that opens the door to some extra thinking.
Same product key used on two Macs, Office 2008 starts complaining. No need to reinstall anything — two plist files to delete and you're back on track.
After weeks of watching thirteen PDFs dance around the SERPs, the conclusions: document properties, keyword density, real headers and keyword proximity — in roughly that order.
Matt Cutts hints page speed may soon feed the ranking algorithm. Suddenly HTTP caching, Expires headers and hosting choices stop being purely developer concerns.
Google has indexed PDFs since 2001, and Quick View finally made them readable in the browser — but how do you actually optimise one to rank? An introduction to the test I ran.