Technical SEO, search intelligence, and the code behind it — notes from 20+ years of making websites work harder.
Google can now classify a page as basic, intermediate or advanced. Nobody calls readability a ranking signal — but when we talk about quality of content, how could it not?
Since Google dropped trademark protection on brand keywords, the real winner has been Google itself — cashing in the bid inflation. Now the Court of Justice may reverse it.
Excel won't count words in a cell out of the box. A formula built on LEN, TRIM and SUBSTITUTE to compute keyword density without touching VBA — useful on a meta title tag.
Meta tags, on-page, off-page — all pointless if the keywords haven't been chosen first. A theme map, a bit of methodology, and when long-tail keywords really earn their keep.
Managing a PPC campaign is a pain when bids need daily tweaking. AdWords Automated Rules lets you schedule those adjustments across campaigns, ad groups, ads and keywords.
A Chrome extension lets people hide entire domains from the SERPs and ships the list back to Google. Why rely on 15% of users when the Labs 'like it' button did the same?
A small task I do often enough that writing it down once seemed easier than explaining it each time — how to grant a second user access to a Google Analytics account.
Migrating a website, whatever the reason, is never trivial. Fail to plan, and link equity and page authority go with it — the seven steps I follow to avoid it.
Algorithms have been polished for a decade, but the basic component of online reputation hasn't changed — link building. Where to get links, and how not to damage the site.