12 September 2011 / SEO
There are quite a few communities around Google products and their services, some of them are official some other are not. I’ve personally decided to take part to the official one, and in a couple of years of hard work I’ve been nominated Top Contributor. I haven't been ordered by my GP to take part on this community; I did it because I believe in...
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9 September 2011 / ANALYTICS
About a month ago, Google Analytics introduced a change to the session visit calculation method. This will certainly have had an impact (and it will continue to have) on web sites traffic. Before this change, sessions were counted only if one of the following circumstances were met: Spend more than 30 minutes from the last page viewed (or spend...
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26 August 2011 / SEO
Webspam is junk you see in search results when websites try to cheat their way into higher positions in search results or otherwise violate search engine quality guidelines. We have seen a growth of spam in recent months (years?), and progress have been doing since a long time, with Panda resulting to be the top of cliff in terms of experiments...
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23 August 2011 / SEO
Most of the recent threads in the big SEO forums talk about problems connected to the general visibility of the site and the fact that a site has been completely de-indexed. A lot of people attributed the cause to Google Panda, recently updated to Panda 2.2, which has been rolled out in Europe last week too, without realizing that most of the time...
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19 August 2011 / SEO
One of the most recent surveys confirmed that 68% of visitors click away from a website if it loads too slowly. And yet the same research also reveals most website owners believe their site to be fast enough. Both Google and Yahoo! stated in more than an occasion that speed is one of the most important factors in providing web users with the best...
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17 August 2011 / SEM
Extended sitelinks have been released less than a week ago (well, the official news has been given just yesterday, but I saw them for the first time last Friday), and questions are yet going around the net on what possible effects this change will have on both SEO and PPC campaigns. It is unpredictable what kind of impacts the new sitelinks could...
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