Latest Blog Posts

Page quality, the content is not all you need

Amid the page quality there is not only the quality of what you write in a page, but also everything your page is made of, starting from the tag up to the last syllable. Today, I go back on this concept again, because as webmasters or SEO we are responsible of everything it is published on the site (or a page). Therefore, it is our job ensuring...

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Blekko pumped in with funds

To many the name Blekko doesn’t ring any bells, but to people that work in the search and digital industry it should. In case you work in the digital industry and you don’t know what Blekko is, let me tell you: it’s a search engine. It’s not a very popular engine, especially because it’s still in beta. This is probably due to the fact that it doesn...

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The importance of a unified dashboard. How would you present data to your customer?

Fragmentation of media across all digital disciplines such as search, social, display and video has been changing the way to promote products and services for many years now. Therefore, companies have been used to view, purchase and manage their media budgets separately, most of the time creating destructive barriers that can loom between functions...

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Google Top Contributor Summit: my experience

Here I am, once again in England, to tell you about the fantastic adventure I have had last week when I joined the Google Plex in Mountain View - California. An adventure dedicated to all TCs (Top Contributors) who help and support users throughout Google forums, and to whose Google dedicated the first global summit in order to award and recognize...

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Google Top Contributor Summit

There are quite a few communities around Google products and their services, some of them are official some other are not. I’ve personally decided to take part to the official one, and in a couple of years of hard work I’ve been nominated Top Contributor. I haven't been ordered by my GP to take part on this community; I did it because I believe...

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GA changed the way to measure the sessions

About a month ago, Google Analytics introduced a change to the session visit calculation method. This will certainly have had an impact (and it will continue to have) on web sites traffic. Before this change, sessions were counted only if one of the following circumstances were met: Spend more than 30 minutes from the last page viewed (or spend...

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