Latest Blog Posts

Make your SEO campaign bullet proof: the top 5 tips I prefer

I've been working in SEO for several years now and I've seen some dramatic changes in how search engines rank websites. In 2011, the Panda update forced everybody to write unique content; in 2010, low quality content and links have been devalued more and more, and so on. Over the years a lot of things in SEO have changed, but some have stayed the...

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Is Google policies change to affect the SEO sphere?

As of today, 1 March 2012 Google’s new Privacy Policy Terms of Service are coming into effect. Continuing to use Google as a whole regardless of the service (a few exceptions apply) it means you have implicitly accepted the new terms even if you didn’t accept anything, or sign a form. In the past few days Google has been making this change clear...

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Google Webmaster Tools improves the sitemap panel

As of Thursday the 26th of January, Google released a very nice update to their Webmaster Tool enhancing the Sitemap area. The sitemap section is now displaying details based on content-type, providing a unified view regardless the number of the sitemaps submitted. A breakdown on how many pages have been submitted and how many have been indexed...

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Google Ads data collection "demystified"

Did you ever wonder how Google can delivery Ads to you? And have ever thought about how is it possible that in 90% of the case the Ads shown are pertinent to you?  Well, log-in into your Google account first, then click on this link to see all the demographic information Google has inferred about you (Thanks to Casey Johnston). In the majority of...

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Google updates the Top Search Queries data

Unexpectedly, yesterday Google released an update for the Top Search Queries in the Google Webmaster Tools improving the tool to match the expectation of SEOers (at least they matched mine). We should all appreciate that ranking should be no longer considered a strong KPI, though it’s still one of the core metrics used to assess the performance...

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Google BigQuery, the enterprise level database for home users

You can still get access to the tool prior invite, but the time where Google BigQuery will be available to the public is getting closer. What is BigQuery? With its slogan “Analyze terabytes of data with a simple click or a single call to the API” everybody IT centric should have been now able to understand what BigQuery is. The project consists...

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