Latest Blog Posts

Company acquisition migration strategies

Acquisition certainly offers great space in regards of a rebranding, requiring both the IT team and the SEO / PPC intern to go through a set of migration strategies. With an acquisition, it is a good time also to assess whether or not some products should be dismissed, or eventually continue to live beneath the original brand, hence the first step...

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My blog has been penalised

It may be because of Google Panda, the most recent Penguin, or perhaps the fast Cheetah (ok this doesn't exist yet). It doesn't really matter what algorithm has penalised your web site. If your traffic report shows a fall in visit, and your ranking positions are no longer the same, well it would be better for you contacting Houston, because clearly...

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Bounce rate: the black sheep of the customer journey

Beyond web site metrics to measure the success of a web site, bounce rate is the one at which in my opinion a bit more importance should be attributed. Although from different angles, Kissmetric seems to share my opinion and on this regard they wrote an article entitled “how to keep you bounce rate under 2%”; this without considering how many other...

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What's the best situation? To lose a domain or to make a wrong redirect?

It was quite a few months the rumour about Berlusconi’s, his empire and the “Bunga Bunga” parties was ceased, but it was just a temporary pause. As of today the television giant operating in Italy has a new record: they have lost their domain name because they forget to renew it. A big lack from the Cologno Monzese company and for Berlusconi itself...

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Is social media annihilating blogging?

For some time now, social media has been taking over the lives of individuals all around the world. The Internet has thrown up a plethora of opportunities in the form of Facebook, Twitter, Google+ and more. There has been a general decline in people who want to write paragraphs to share their views or opinions and a significant rise in people who...

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To Pin or not to Pin. What a dilemma for your marketing strategy!

The continuing quest for innovation it results in companies and services that are released from time to time, creating new market trends and fashions. This is particularly the case of the social media sites, which are springing up and fading away too quickly; among these Pinterest is in for the long haul with its fastest grow where in little more...

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