27 December 2012 / SEO
Sometimes I assume that everybody I work with come from the same background of mine; front end web designing with coding expertise all mixed up with roughly 10 years of digital marketing expertise. Clearly I’m wrong; and making the wrong assumptions can cost quite a lot time when it comes to verify how the job you delegated is done. Today I’d...
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24 December 2012 / SEO
Merry Christmas to all ... no. Hold on a second ... this is not a very good title to start wishing a Merry Christmas, and that's, in fact the reason I got so upset when a friend of mine pointed me out on this article after I wished him the same. I will cut a long story very short as I don't want to blame too much. After all today is still the...
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10 December 2012 / SEO
Quite recently Google has informed some big SEO Dashboard players that starting from January 2013 these tools won't be anymore able to access to their API and retrieve the PPC data. As you may know, although these tools and API are meant to be used only for providing information on how much traffic and ROI a given keyword can generate on the PPC...
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23 October 2012 / SEO
Perhaps last week when I published my article on the brand new Google disavow tool I did a mistake by making it too long and informative that people really didn't get the essence of the tool and started sending me email on how they have finally sorted out all their bad backlink problems. NO! Your problems are all but sorted. Google itself...
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16 October 2012 / SEO
Although the recent “Bing It On” challenge launched by the Redmond Search Engine revealed users more satisfied from the quality of the Bing SERPs, the overall Market Share is still favoring the Mountain View engine that accounted during the last 4 years an average of 91.37% of UK users searching on Google. Figures have even risen since last July,...
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1 October 2012 / SEM
PPC is the easiest way to reach the top of the search engine rankings. All you need to do is purchase the ad which goes through a bidding system. Yes, of course there are some other variable like the quality score, how many competitors are playing in the same arena and so on. Generally speaking, this concept should be clear as crystalline water,...
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