Latest Blog Posts

The best SEO keyword tool? Creativity!

Quite recently Google has informed some big SEO Dashboard players that starting from January 2013 these tools won't be anymore able to access to their API and retrieve the PPC data. As you may know, although these tools and API are meant to be used only for providing information on how much traffic and ROI a given keyword can generate on the PPC...

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Walk softly when using Google Disavow Links Tool

Perhaps last week when I published my article on the brand new Google disavow tool I did a mistake by making it too long and informative that people really didn't get the essence of the tool and started sending me email on how they have finally sorted out all their bad backlink problems. NO! Your problems are all but sorted. Google itself suggests...

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Google webmaster tools and Bing webmaster center are now finally realigned

Although the recent “Bing It On” challenge launched by the Redmond Search Engine revealed users more satisfied from the quality of the Bing SERPs, the overall Market Share is still favoring the Mountain View engine that accounted during the last 4 years an average of 91.37% of UK users searching on Google. Figures have even risen since last July...

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Should companies market themselve with PPC?

PPC is the easiest way to reach the top of the search engine rankings. All you need to do is purchase the ad which goes through a bidding system. Yes, of course there are some other variable like the quality score, how many competitors are playing in the same arena and so on. Generally speaking, this concept should be clear as crystalline water...

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Domain authority issue is (sort of) fixed, Matt Cutts says

Being the search engine with the majority of the user share in Europe, I am sure the majority of you would have either personally or indirectly (as it has been reported to you) experienced the “Domain diversity” problem. What is Domain diversity problem? I bet that an image is worth more than 1000 words. Problem is that after the new update announced...

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Company acquisition migration strategies

Acquisition certainly offers great space in regards of a rebranding, requiring both the IT team and the SEO / PPC intern to go through a set of migration strategies. With an acquisition, it is a good time also to assess whether or not some products should be dismissed, or eventually continue to live beneath the original brand, hence the first step...

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