Latest Blog Posts

HTML5 and SEO: how the new syntax will influence search engine optimisation?

Later on 20th of January (or something like that), YouTube launched a fascinating experiment, introducing new video format for supported browsers, which rely on new HTML5 syntax. It appears that the new standard, under development since 2007 (first draft was in 2008), is part of it. Ok, it may be too earlier, but considering all the new browsers...

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Google think plain text URLs are standard link?

One of the SEO theories is around Google being able to interprest plain text URL in the content as proper URL. The theory was so awkward to a point Matt Cutts, the Google Search Engineer, made a video about that. Why bother about plain text URL? Why bothering about plain text URL if even Matt Cutts said they are not counted as a signal nor as...

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Office 2008 home & students for Mac. Changing Product key

A couple of years ago, after switching to a Mac and bought immediately Apple "Office Solution" - declared as the best on the market - I sooner realized that it was a real mess incompatible solution for a guy coming from a Windows world. At those time, I was having just one personal Mac, so I didn't experience any problem, but some months ago ...

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How Google ranks PDF: final conclusions

Last 26th of October I started an experimento to test how PDF documents are crawled and indexed by search engines. In particular, I was curios to understand the following things about PDF documents: Does Microsoft Word® headers (normally used into a professional document) make a difference? How much the Keyword Density in the document impact...

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Google raises new suggestions about rankings

In a recent interview, Google's Engineer Matt Cutts told how the search engine is going to rank web sites in the future, in particular he has hinted that ranking would somehow be affected by the loading time taken by a website. So SEO won't be the only "trick" on which a web site can rely; magic will be now diverted to different factors such as...

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How Google (and other SEs) crawl and ranks PDF files?

There is one common thing that link web 2.0 users: the necessity to take part of this new fantastic world contributing to it, inserting web pages, picture, documents, comments and so on. So, it's not rare to see emerging web sites containing tons of new material rather than a forum at the top of the SERPs. And it's not rare to see different type...

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