8 December 2010 / SEO
You know what? There is an Italian proverb that possibly does not make too much sense in English, but once translated it roughly says: “something can grow up from something” (this is the italian translation, but in english "one thing leads to another" would make more sense. This is what happens when talking, reading or writing about something, and...
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8 October 2010 / SEO
Google Webmaster Tools is becoming more sophisticated each day it passes, it is impossible to negate this. One of the most recent changes refers to the “Search Queries” report. This is a change that it is not visible immediately, unless you don’t click further on the link that brings you in the full report. That’s what is happened to me, and quite...
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5 October 2010 / SEO
More than often when I talk with people who are interested in a new web site, I realize they are not completely aware about the top common rules a web site should respect. Because I always repeat myself, I thought it was a good idea summarizes some of them in the following list. Hopefully, some of these people will come by my web site and find the...
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2 September 2010 / SEO
In the past few days, many posts have been published about Bing. That’s because on the 24th of August, the engine has finally completed the "merge" of its algorithms with Yahoo!, and started providing results generated by a common algorithm for both the search engines, which estimates about 20% of the daily internet users (at least in the...
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16 April 2010 / DIGITAL MARKETING
You have optimised your website, and now it ranks in the top ten for all your major keywords and second page for several others. Of course, the website ranks first position for the brand name. The question, at this point, is: should you pack in the pay-per-click (PPC) adverts? You may want to do so, and I normally agree with that, and investing...
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10 March 2010 / DIGITAL MARKETING
A couple of days ago I got a small issue while working on a google analytics account, with the site tracked shown as a traffic source without no apparent reason. Google Analytics After some investigation, the problem has been identified. The web site was serving its contact module with an SSL protocol under a subdomain. The problem was...
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