Latest Blog Posts

Grant access to Google Analytics to a second user

Sometimes there are very easy things to which I come throgh during my daily workload. However, I appreciate that not all the people may have the same skills and flexibility to perform a task. As during the last few weeks I was reorganizing some Google Analytics account, I have had to provide an easy guide to add an account into an existing profile...

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7 steps to manage the URL migration

Last week I posted a blog regarding the [importance of link building][100], so why you should really take care about your content and the links that can be generated around it. This week, I would like to stress you regarding the importance of what is necessary to do when migrating a site. Editorial or technical necessities are generally the reason...

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How important is the link building?

Search Engine Optimization (SEO) is the term that describes how web marketers design (or optimize) a web page in order to attract the Search Engine “spiders” to crawl the site itself. But having a web site is not enough. So what makes a website popular? One of pillar of the SEO is the online reputation, therefore the capacity of the web site to...

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The power of Social Media

In Italy we have a common way to say: Christmas with your relatives, Easter with whoever you want. And as we are nearly to the Christmas time, good habits will require me to go home for holiday. However, this year to avoid being robbed by RyanAir and their expensive extra luggage tariffs, I decided to send gifts using an express courier, which total...

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Black hat seo may spam your SERP using your site URL

You know what? There is an Italian proverb that possibly does not make too much sense in English, but once translated it roughly says: “something can grow up from something” (this is the italian translation, but in english "one thing leads to another" would make more sense. This is what happens when talking, reading or writing about something, and...

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Google Webmaster Tools and the percentile value in the search queries report

Google Webmaster Tools is becoming more sophisticated each day it passes, it is impossible to negate this. One of the most recent changes refers to the “Search Queries” report. This is a change that it is not visible immediately, unless you don’t click further on the link that brings you in the full report. That’s what is happened to me, and quite...

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