Latest Blog Posts

Sharing the knowledge: SEO Analysis

One of the big challenges we have today with Internet is sharing the knowledge. It could sound strange, but this is something I notice on a daily basis. Most of the articles, papers or stuff that can be freely downloaded or read through blogs or web site are a pure re-elaboration of material that has been previously published. So, if we really...

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Document readability as the new frontier of optimization

Google's Matt Cutts on 28th of January announced the launch of a new algorithm intended to better detect and reduce spam in Google's search results and lower the rankings of scraper sites and sites with little original content. This has been then recently followed by the Google Panda update (or Farmer update if you prefer) that ultimately targeted...

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Keyword bidding mechanism to change again in Europe

On the 5th April 2008, Google introduced a highly controversial policy change removing trademark protection from brands.  The same rule has been applied one month later also into UK. What it have meant in practice Prior to the decision, trademark holders could appeal to Google about ads driven by their brand names to have them removed. The change...

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Calculate the keyword density with Excel

Microsoft Excel, unlikely Word, doesn’t provide a feature to count how many characters are contained into a cell. A spreadsheet has a different scope, after all, so we can't in theory complain with this. However, more than often a spread sheet is the best tool to be used, especially when to support the final considerations a "number" is required...

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What is keyword selection?

Believe it or not but the keyword selection is the foundation of the SEO (and of course of PPC). You may eventually ever have listened about on-page and off-page factor optimisation, about changing meta tags and so on. That's is true, they are very important factors as well. However, if you haven't previously selected the keywords you would like...

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Automate your AdWords PPC campaign

Managing a PPC campaign could be sometimes a pain, especially if you need to make adjustments on a daily basis to make your bids more competitive or deactivate some keywords that you are aware are not performing at a particular day time. So far, all this action was confined to manual actions, and everybody who works into the PPC and Search Engine...

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