Latest Blog Posts

Schema.org, a new agreement between the parties

The microformat is a web-based approach to semantic mark-up which seeks to re-use existing HTML tags and other attributes to allows software and of course the crawlers to process information intended for end-users. The Microformat is not an official standard, but some web sites have implemented it quite successfully benefiting from the SEs to display...

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Google made some changes in his algorithms

Introducing Descriptive Terms in Local Search Results As of Monday the 13th, Google Maps search results rolled out in US and UK a new algorithm which now allow a place to appear in the SERPs while being searched with “most frequent terms” like “the best places …”, “a goof cup of coffee in..”, “the worse pub at…” These phrases association will be...

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SEO revenues don't fly if your company strands with bureaucratic strings

This post has very few to do with SEO as a discipline, but it's one of those element of truth I've learned in my career as a SEOer. Why today? Because today I’m starting a new job role in London for a different media agency. What’s the SEO point I want to pass today? Let me summarize what happened in the past 2 years. When I relocated in the UK...

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Your mobile presence easily implemented with top-notch suggestions

Last week I took the chance to reveal some interesting figures about the importance to have a mobile presence that have emerged during a Google presentation I have the fortune to join. It is evident that more and more people are utilizing mobile devices to access the web on a daily basis. Seriously, the numbers are impressive, and you can’t miss...

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Should I consider providing my web site with a mobile version?

Yesterday I've been in Google London's offices to attend to one of the many training sessions organised by them. The topic was around the importance of maintaining a Mobile presence and how. Of course the main intent of Google is to explain how the new market tendency can be combined with their up-to-date products (that is the "how" part of their...

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Google Instant Preview: SEM impacts and troubleshooting

The 9th November (Wow they made me a present), Google introduced Instant Preview. Beside the titles of organic search results, there is a magnifying glass icon. Once a searcher clicks on the icon of any result, a zoomed-out snapshot of the underlying page appears to the right of the organic results, giving the users a taste of the websites. Why...

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