Digital Marketing24 Feb 2011
Automate your AdWords PPC campaign
Managing a PPC campaign is a pain when bids need daily tweaking. AdWords Automated Rules lets you schedule those adjustments across campaigns, ad groups, ads and keywords.
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Technical SEO, search intelligence, and the code behind it — notes from 20+ years of making websites work harder.
Digital Marketing9 Dec 2010
The power of Social Media
Three missed collections from Parcel2Go, zero replies to my emails — and then Twitter. A small story on why social channels are a serious thing for companies to monitor.
Digital Marketing16 Apr 2010
Should I buy PPC ads if I rank organically?
If you already rank first organically, should you still pay for PPC? A real customer case — .co.uk vs .com — and a couple of reasons why ditching ads isn't always wise.
Digital Marketing10 Mar 2010
Google Analytics: merge the traffic from the whole domain
Your own site is turning up in the referrers list? Chances are a subdomain on SSL is the culprit. One line of _setDomainName and GA will treat the whole domain as one.
Digital Marketing15 Feb 2010
Digital signage solutions for the 22nd century
Notes from a lunch with new colleagues at a London media agency — indoor and outdoor digital signage, menu boards, posters, and why a leaflet can't compete with a screen.
Digital Marketing2 Dec 2008
Sharing an assignment on a well written HTML code
A recruiter's assignment: take a black-and-white mockup and propose a way to represent it. Here's the HTML I ended up with, and the reasoning behind every tag.