Web Analytics

GA changed the way to measure the sessions

About a month ago, Google Analytics introduced a change to the session visit calculation method. This will certainly have had an impact (and it will continue to have) on web sites traffic. Before this change, sessions were counted only if one of the following circumstances were met: Spend more than 30 minutes from the last page viewed (or spend...

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Google Analytics benchmarking report became a newsletter

The Google Analytics team made quite recently made an unusual and curios choice. They transformed the old "benchmarking" report in a newsletter. Most probably you’ve come across of this if you have a Google Account to which Analytics has been connected. Why it is curious? GA, as well as all the other web analytics package got us used to dig into...

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