Andrea Moro's blog

Don’t let black hat seo spam your SERP

in SEO

You know what? There is an Italian proverb that possibly does not make too much sense in English, but once translated it roughly says: “something can grow up from something” (this is the italian translation, but in english “one thing leads to another” would make more sense. This is what happens when talking, reading or writing about something, and you suddenly come up with a new idea and other points for your conversation. That’s what’s happened to me reading the article on SEO Mofo, regarding how to spam your competitor’s SERP. I wish such kind of thing didn’t happen, but unfortunately Black Hat SEO techniques are unlikely to die. I guess this wasn’t the purpose of the SEO Mofo’s post, but such an article opened my eyes, and because things sometimes can’t be avoided, the best solution is trying “to live together as good friends”. Therefore, I tried to imagine a couple of good guidelines […]

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Google Webmaster Tools and the percentile value in the search queries report

in SEO

Google Webmaster Tools is becoming more sophisticated each day it passes, it is impossible to negate this. One of the last changes they did, as FortuneCat noticed, regards the changes occurred in the “Search Queries” report.

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Bing and the expanded results

in SEO

In the past few days, many posts have been published about Bing. That’s because on the 24th of August, the engine has finally completed the “merge” of its algorithms with Yahoo!, and started providing results generated by a common algorithm for both the search engines, which estimates about 20% of the daily internet users (at least in the EMEA). This is not of great numbers of course, and the partnership between the two search engines is meant to find a way to reverse the situation. Not an easy task, especially if we consider the user loyalty that always last to die. We have many examples of this, once for all Firefox vs. Internet Explorer.

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