Andrea Moro's blog

What is keyword selection?

in SEO

Believe it or not but the keyword selection is the foundation of the SEO (and of course of PPC). You may eventually ever have listened about on-page and off-page factor optimisation, about changing meta tags and so on. That’s is true, they are very important factors as well. However, if you haven’t previously selected the keywords you would like to optimise your site or your campaign, everything is going to be pointless. More than often I have to collaborate with customers that look at me like an alien, especially when I try to cover this topic. They believe that hiring a copywriter is enough, and all can be easily packed once something about their products or services has been written. In certain way this is again correct, but this must be done with a pinch of salt in mind. In fact using a very expanded keyword list, while not interconnecting the topics (possibly expanding them […]

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Block domain for Google Chrome: help us preventing the Spam

in SEO

About two days ago, an interesting article from Alex Citu pointed me out on a new Google Chrome extension that allows people to “block” a domain name from the Search Results List. Unfortunately, as the author said, it’s not tied to a web service and the blacklist is not saved to your Google account, so this means that you could not use it on a different computer or another browser. So what’s the point to use this extension, in particular considering that data can come from a browser whose usage is not well settled in the market (about 15% in Europe)?

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How granting access to Google Analytics to a second user

in SEO

Sometimes there are very easy things to which I come throgh during my daily workload. However, I appreciate that not all the people may have the same skills and flexibility to perform a task. As during the last few weeks I was reorganizing some Google Analytics account, I have had to provide an easy guide to add an account into an existing profile. Because it’s such a common question, I decided to create this short post, which may be helpful for you as well.

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