Andrea Moro's blog

Should I use Angular.Js for my site? Would it harm my SEO?

in SEO

The short answer, if you are after that, it is no you shouldn’t, yes it will create more trouble than benefits … especially if you are going for the 1.0 route. That said, if you have more time, let me guide you through my rationale. With an almost steady growth, Angular has been implemented on over 450K sites out of the 1m analysed by BuildWith Trend, with top three verticals being Business, Shopping and Technology. An interesting percentage, but when compared to the worldwide implementation (over 370m), the above translates in just a 0.1% adoption. Therefore, it is a legitimate understanding as to why the framework hasn’t taken off. In my opinion, this is due to some factors out of which implementation costs, maintenance and marketing (SEO) benefits should stand up. AngularJS has many positive aspects, but like every technology, this doesn’t mean it can be adopted everywhere. Think to Plutonium: initially used for warfare, but sooner […]

No comments

Closely follow Google Panda it now makes no sense

in SEO

Last week Google Panda 4.2 update was officially launched. Google said the new refresh will take months to fully roll out. A revelation that comes with a cost, at least for SEOers and companies who closely follow Google’s algorithms. Google’s logic behind this new approach is to assess the sites closely to improve the SERP quality, thus encouraging webmasters and site owners to create better and more high-quality sites. The new Google Panda Usually, Google updates take a very short time frame to roll out, with results being more black or white. Early versions of Google Panda had in fact produced some sharp changes, with many sites disappearing in just one night and certainly not without false positives. Back in time, those sites hit by the Panda update that worked hard were able to get back into the good graces of the algorithm, appreciating a slow recovery (and vice versa), with SEOers quite often moaning […]

No comments

SEO investigate HTTP server responses

in SEO

As of 2014, there are plenty of tools that allow observing HTTP traffic from and to your browser. As a default, nowadays browsers come with an integrated Developer Tool offering – among many things – a visual interface for such tests. Why is valuable investigating the HTTP connections? From an SEO standpoint, this investigation proves to be helpful while debugging Ajax problems and Flash apps connectivity issues. However, it is definitely worth carrying such an investigation to find the cause of a redirection chain, or malformed HTTP responses. When I audit large corporate website, it comes with no surprise (not anymore) that many of them includes technical issues simply because coders have no clue of what the web and the Internet foundations are. For instance, one of the most common mistakes is the non-existing URLs returning a HTTP Status code 200 instead of 404 (aka soft-404). Another error it could be the Expires field in the HTTP header set too far into the future. A problem that […]

No comments
gosq