Andrea Moro's blog

Is blogging on its way down?

This post has been published on 22 Mar 2012 in SEO

For some time now, social media has been taking over the lives of individuals all around the world. The Internet has thrown up a plethora of opportunities in the form of Facebook, Twitter, Google+ and more. There has been a general decline in people who want to write paragraphs to share their views or opinions and a significant rise in people who want to “tweet” or just throw in a few pictures. Suddenly, blogging is something that people have seemed to overlook and only those who are genuinely interested in writing are still towing that line. People, who used blogs to tell their travel tales, simply upload images to Facebook and leave a line under it. No longer are people interested in writing about their visits to local restaurants – they simply tweet in their feedback in 140 characters or less. Companies Keeping it Alive Usually, it is the other way ‘round – companies try [...]

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Can Pinterest fit into your digital marketing strategy?

This post has been published on 20 Mar 2012 in SEO

The continuing quest for innovation it results in companies and services that are released from time to time, creating new market trends and fashions. This is particularly the case of the social media sites, which are springing up and fading away too quickly; among these Pinterest is in for the long haul with its fastest grow where in little more than a year it’s gone from less than 120,000 users to more than 4 million.

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Five tips tor a future proof SEO campaign

This post has been published on 15 Mar 2012 in SEO

I’ve been working in SEO for several years now and I’ve seen some dramatic changes in how search engines rank websites.  In 2011, the Panda update has forced everybody to unique content across the web; in 2010, low quality content and links have been devalued more and more, and so on.  Over the years a lot of things in SEO have changed, but some have stayed the same. In this article I’m going to talk about ways to future proof your SEO campaign — that is have your hard work today pay off not just tomorrow but well into the future. Obviously no one knows what the future holds, but these tips will act as a short guide for what most SEO firms and consultants are doing to make sure your campaign is future proof.  Make sure you ask your SEO provider about what they’re doing to work for you well into the future, and [...]

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