Andrea Moro's blog

Extended sitelinks: what results should you expect from both SEO and PPC?

in PPC

Extended sitelinks have been released less than a week ago (well, the official news has been given just yesterday, but I saw them for the first time last Friday), and questions are yet going around the net on what possible effects this change will have on both SEO and PPC campaigns. It is unpredictable what kind of impacts the new sitelinks could have in the long term run, and no data are available at the moment to confirm.

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Displaying click count next to the PPC Ad

in PPC

This doesn’t sound a SEO news, but as a matter of fact it affects the SEO sector. Also, as sometimes it happens, this is still a Google experiment, therefore, it has not been deployed to all, so there are chances you can’t see it. Google has confirmed with Search Engine Watch that they are testing a new feature in AdWords that will display a click count beneath select advertisers’ PPC ads. What does showing the click count in SERPs mean for sites? Let’s say one of these ads shows up next to your entry in the SERPs, I would bet that as soon as users see that an advertiser has an x amount of clicks, they are likely to click on that ad rather than the organic result. This won’t mean the landing page is going to provide the answer users are after, but it could represent a big issue with customers, to which we should now justify the […]

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More clarity in AdWords for advertisers affected by landing page policy

in PPC

Back in 2005, Google AdWords introduced quality score so to ensure creative to include a decent ad text allowing users finding what they’re looking for. They were also evaluating the CTR. After a short while, Google added a landing page score to the mix, which was evaluating also the landing page in terms of relevance i.e. the page should reflect the promise made by the ad.

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