Andrea Moro's blog

COPPA comes in force as of today July the 1st 2013

in SEO

You may have heard about this or may be not. It the latter is the case, well as of today July the 1st 2013 the COPPA comes in force. If your brain is still puzzled about what it is, no it’s not the Italian cured meat specialty typical of the southern regions, rather a new regulation to monitor and protect children data online. Its acronym – Children Online Privacy Protection Action – is quite clear on this regard. The Children Online Privacy act is something around since 1998, so it is anything new, but over time it has gone through many changes. This was until six months ago, when the final draft was approved and the US government gave all companies six months to adapt their platform in order to be ready with the new regulations. In short, the first draft of the act said that children under 13 years old can not have their […]

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The “diff” in SEO: how to use the *nix command

in SEO

When it comes to debug a web site, no matter what the reason could be (e.g. hacked web site or just to check what changes have been done), another useful command offered by the *nix is the Diff command. In a nutshell, the diff command is typically used to show the changes between one version of a file and a former version of the same file.  I don’t want to enter into minutia explaining every sort of option this command line tool offers, rather be extremely practical and help you to get the most from your comparison process. The only prerequisite is you to have the file locally saved somewhere, preferably in the same path so to avoid twisting along the command line and the file path. Then, as you can imagine, you need to be command-line oriented even when it comes to reading the results. So let’s crack on. The Horizontal Diff Layout Open […]

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A hacked web site: how to (quickly) professionally diagnose it

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Webmasters should be jealous of their own web site; regardless it is a little one or a huge site. After all, all the time spent on designing and creating the template, than in creating valuable asset for the users, cannot really be estimated in monetary figures if this is not a business site with a project, a deadline and a budget already in place. And guess what? It is horrible to discover that the site where you invested an incredible amount of hours is not even indexed on the search engine because it seeds malware or serving a cloaked version of your pages. Hackers can use deceitful techniques to mask their shady tentative to make money using your site. This can take out in many forms like: Hidden text (very old fashioned) but still common; A cloaked version of your page; you see your site, search engines something different; Embedded code from third party sites; Inclusions of malware or […]

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