Andrea Moro's blog

AdWords Automated Rules

in PPC

Managing a PPC campaign could be sometimes a pain, especially if you need to make adjustments on a daily basis to make your bids more competitive or deactivate some keywords that you are aware are not performing at a particular day time. So far, all this action was confined to manual actions, and everybody who works into the PPC and Search Engine Marketing Industry knows how much time this requires. Luckily for us, the guys in Google are always enhancing their platform and a couple of days ago they released the AdWords Automated Rules. What AdWords Automated Rules Does? The new feature let you schedule automatic changes to specific parts of your account based on the criteria that you specify. For example, automated rules make it easy to: Change your daily budget on peak shopping days Modify your Max CPC bids based on CTR or conversion rates Enable ad text directing users to a promotional […]

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Block domain for Google Chrome: help us preventing the Spam

in SEO

About two days ago, an interesting article from Alex Citu pointed me out on a new Google Chrome extension that allows people to “block” a domain name from the Search Results List. Unfortunately, as the author said, it’s not tied to a web service and the blacklist is not saved to your Google account, so this means that you could not use it on a different computer or another browser. So what’s the point to use this extension, in particular considering that data can come from a browser whose usage is not well settled in the market (about 15% in Europe)?

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How granting access to Google Analytics to a second user

in SEO

Sometimes there are very easy things to which I come throgh during my daily workload. However, I appreciate that not all the people may have the same skills and flexibility to perform a task. As during the last few weeks I was reorganizing some Google Analytics account, I have had to provide an easy guide to add an account into an existing profile. Because it’s such a common question, I decided to create this short post, which may be helpful for you as well.

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