Andrea Moro

Professional SEO / SMO / SEM & Front End Web Designer

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You know what? There is an Italian proverb that possibly does not make too much sense in English, but once translated it roughly says: “something can grow up from something” (this is the italian translation, but in english “one thing leads to another” would make more sense. This is what happens when talking, reading or writing about something, and you suddenly come up with a new idea and other points for your conversation. That’s what’s happened to me reading the article on SEO Mofo, regarding how to spam your competitor’s SERP. I wish such kind of thing didn’t happen, but unfortunately Black Hat SEO techniques are unlikely to die. I guess this wasn’t the purpose of the SEO Mofo’s post, but such an article opened my eyes, and because things sometimes can’t be avoided, the best solution is trying “to live together as good friends”. Therefore, I tried to imagine a couple of good guidelines [...]

Google Webmaster Tools is becoming more sophisticated each day it passes, it is impossible to negate this. One of the last changes they did, as FortuneCat noticed, regards the changes occurred in the “Search Queries” report.

More than often when I talk with people who are interested in a new web site, I realize they are not completely aware about the top common rules a web site should respect. Because I always repeat myself, I thought it was a good idea summarizes some of them in the following list. Hopefully, some of these people will come by my web site and find the rules useful, thus avoiding to ask me the same information once more. Do not misunderstand me. I’m happy to support people in their daily web-decision process. However, it is essential speed-up some of the task to be more efficient.

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