Andrea Moro's blog
This post has been published on 15 Mar 2012
in SEO
I’ve been working in SEO for several years now and I’ve seen some dramatic changes in how search engines rank websites. In 2011, the Panda update has forced everybody to unique content across the web; in 2010, low quality content and links have been devalued more and more, and so on. Over the years a lot of things in SEO have changed, but some have stayed the same. In this article I’m going to talk about ways to future proof your SEO campaign — that is have your hard work today pay off not just tomorrow but well into the future. Obviously no one knows what the future holds, but these tips will act as a short guide for what most SEO firms and consultants are doing to make sure your campaign is future proof. Make sure you ask your SEO provider about what they’re doing to work for you well into the future, and [...]
This post has been published on 1 Mar 2012
in SEO
As of today, 1 March 2012 Google’s new Privacy Policy Terms of Service are coming into effect. Continuing to use Google as a whole regardless of the service (a few exceptions apply) it means you have implicitly accepted the new terms even if you didn’t accept anything, or sign a form. In the past few days Google has been making this change clear as for every logged in user it has been showing a pop up with a clear message that couldn’t pass unnoticed.
As of Thursday the 26th of January, Google released a very nice update to their Webmaster Tool enhancing the Sitemap area. The sitemap section is now displaying details based on content-type, providing a unified view regardless the number of the sitemaps submitted. A breakdown on how many pages have been submitted and how many have been indexed by the search engine is also available, with category classification (web pages, images, videos and news).