Andrea Moro's blog

The importance of a unified dashboard

in Internet

Fragmentation of media across all digital disciplines such as search, social, display and video has been changing the way to promote products and services for many years now. Therefore, companies have been used to view, purchase and manage their media budgets separately, most of the time creating destructive barriers that can loom between functions in a company. These barriers come with the name of silos, which can be particularly damaging, especially if departments in a company operate like in a vacuum, setting up objectives and performances without taking in consideration the general vision or what the closest department is doing.

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Google TC summit: my experience

in Internet

Here I am, once again in England, to tell you about the fantastic adventure I have had last week when I joined the Google Plex in Mountain View – California. An adventure dedicated to all TCs (Top Contributors) who help and support users throughout Google forums, and to whose Google dedicated the first global summit in order to award and recognize their amazing efforts.

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Google Top Contributor Summit

in Internet

There are quite a few communities around Google products and their services, some of them are official some other are not. I’ve personally decided to take part to the official one, and in a couple of years of hard work I’ve been nominated Top Contributor. I haven’t been ordered by my GP to take part on this community; I did it because I believe in the power of the net, and in the fact that sharing the knowledge would help for a better world.

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