Andrea Moro's blog

2 lessons I learnt during my past 6 months as a growth hacker

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TL;DR1; You can grow fast only if you are in full control of the users’ life cycle. TL;DR2; Growth hacking a business requires creativity … and everything should be tested Growth hacking works fine with SAAS business but… In order to get results, your SAAS product should liaise directly with the final users. If your business makes a profit only if your customers generates money and acquire new users, things become inevitably complicated. Not being able to influence what your customer’s decisions are, you will probably end up in a 10/90 scenario, where 10 is the only part of customers that will understand what you have to say. During my experience, I tried to establish a quick connection with some of the customers explaining ideas, strategies and everything it would have been good to test for improving their online business and moving the numbers. Useless to say this proved to be a time-consuming exercise that brought very […]

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Lose a domain … or make a wrong redirect? Which is the best?

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It was quite a few months the rumour about Berlusconi’s, his empire and the “Bunga Bunga” parties was ceased, but it was just a temporary pause. As of today the television giant operating in Italy has a new record: they have lost their domain name because they forget to renew it. A big lack from the Cologno Monzese company and for Berlusconi itself, which has seen their domain reassigned to a merchant selling backup solutions in Delaware (US).

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Google BigQuery

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You can still get access to the tool prior invite, but the time where Google BigQuery will be available to the public is getting closer. What is BigQuery? With its slogan “Analyze terabytes of data with a simple click or a single call to the API” everybody IT centric should have been now able to understand what BigQuery is. The project consists into a data analysis system integrated with the other main Google solutions, dedicated to the enterprise market and providing breath-taking execution speed. 

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