Il blog di Andrea Moro

Closely follow Google Panda it now makes no sense

in SEO

Last week Google Panda 4.2 update was officially launched. Google said the new refresh will take months to fully roll out. A revelation that comes with a cost, at least for SEOers and companies who closely follow Google’s algorithms. Google’s logic behind this new approach is to assess the sites closely to improve the SERP quality, thus encouraging webmasters and site owners to create better and more high-quality sites. The new Google Panda Usually, Google updates take a very short time frame to roll out, with results being more black or white. Early versions of Google Panda had in fact produced some sharp changes, with many sites disappearing in just one night and certainly not without false positives. Back in time, those sites hit by the Panda update that worked hard were able to get back into the good graces of the algorithm, appreciating a slow recovery (and vice versa), with SEOers quite often moaning […]

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2 lessons I learnt during my past 6 months as a growth hacker

in Internet

TL;DR1; You can grow fast only if you are in full control of the users’ life cycle. TL;DR2; Growth hacking a business requires creativity … and everything should be tested Growth hacking works fine with SAAS business but… In order to get results, your SAAS product should liaise directly with the final users. If your business makes a profit only if your customers generates money and acquire new users, things become inevitably complicated. Not being able to influence what your customer’s decisions are, you will probably end up in a 10/90 scenario, where 10 is the only part of customers that will understand what you have to say. During my experience, I tried to establish a quick connection with some of the customers explaining ideas, strategies and everything it would have been good to test for improving their online business and moving the numbers. Useless to say this proved to be a time-consuming exercise that brought very […]

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SEO investigate HTTP server responses

in SEO

As of 2014, there are plenty of tools that allow observing HTTP traffic from and to your browser. As a default, nowadays browsers come with an integrated Developer Tool offering – among many things – a visual interface for such tests. Why is valuable investigating the HTTP connections? From an SEO standpoint, this investigation proves to be helpful while debugging Ajax problems and Flash apps connectivity issues. Similarly, it may be necessary investigating the cause of a redirection chain, or the HTTP response returned when users hit a resource. It is not a surprise (not anymore) the fact that many sites – although very expensive – have many underestimated technical issues simply because coders have no clue of what the web and the Internet foundations are. For instance, one of the most common mistakes I encounter is non-existing URLs returning a HTTP Status code 200 instead of 404. Similarly, resource rarely (or never) changed that return an Expires header too far into the future thus suggesting browsers not to request the resource […]

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